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View Full Version : Commercial television's impact on kids; one dads perspective


pzacle
04-01-2005, 03:26 AM
I thought I'd share a philosophy and practice that I started doing with my kids when they were real young, about the average age of the kids on this forum. This has made a HUGE difference in our lives, and I know the kids have greatly benefited.

Commercial television. I admit, this is a sensitive subject with people. Some people love television. Some people love to hate television. A parent's personal relationship with television, however, has to change greatly in order to properly parent our kids. Why? Because television can screw kids up big time.

A convenient babysitter? Not. Especially not commercial television (ie television with commercials) Heres why.

While kids sit in front of the box, understanding maybe only a fraction of what they hear and see (when they are young), they are absorbing procedures in how to think and process information.

Commercial television teaches kids to break their concentration from what they are doing (watching a show they like) repeatedly. As the end of the show approaches and the action reaches a climax, the frequency of commercial interruptions increase. Young kids with short attention spans quickly forget the show during these long interruptions and give up (abandon the activity, quit, not follow through... words to which adults can relate when it comes to being sucessful in any endeavor). Only they don't know they've given up; they just get frustrated because of the lack of completion. This ritual teaches our young kids that concentration, ie watching a show intently, does not lead to satisfaction, and encourages them not to concentrate, and not to complete. It is my judgement that commercial tv, by its very nature, predisposes kids to ADD and HDAD later in life, and teaches our kids to seek and cherish distractions that detract from their goals, or their own best interests.

These commercials also teach kids, from a very early age, to crave things, and to seek satisfaction in life from objects or situations outside the love of their family, and to begin believing, at an early age, that satisfaction comes only with excitment, and excitement comes from toys r us.

I determined very early as a parent that I wanted my kids to value and seek satisfaction and completion from the family, not the outside world, and I wanted to ensure they established the will and ability to concentrate so they could create goals and reach them.

I did several things to preclude problems with television viewing. I hope someone else can find these useful. This was arrived at over many years of interacting with my kids and tv:

1. From an early age, I did not allow the kids to watch commercial television, only videos, or PBS where there were few interruptions. The only exception I made was the Disney Channel.

2. As soon as it was available we got TIVO and taught the kids to fast forward through all commercials. Each kid now has their own TIVO box and all their favorite programs are recorded with season passes. This does several things: fast forwarding through all commercials gives them complete control over the programming and they are then able to achieve the sense of completion they need with each program on their own terms. Fast forwarding prevents marketeers from enticing them with cheap plastic stuff they did not need or even want, and now, after many years of this lifestyle, I tell you it is great when XMAS comes that they are not rehashing commercials they have seen. TIVO also eliminates surfing out of boredom as an activity, which is a total waste of time.

3. We did not ever, not once, allow the kids to watch prime time television, or anything with adult themes, no news, no reality shows, only kid stuff, and only after I determined it was not too edgy. Not all cartoons are harmless- you really do have to watch every one and be gatekeeper to everything they see on television. I rarely watch tv for myself, and my wife watches HGTV if anything, so this was actually very easy for us to do.

4. Before TIVO, when the kids were maybe two, we started teaching them how to tell the difference between a commercial and a program. We made them notice the change in the program, and then, as soon as possible, identify what was being sold, and what was the commercial trying to make them feel in order to get them to want it. Most kids commercials work the same, and by the time they were each three they were able to scream "Commercial" as soon as one came on. Then we taught them how to mute commercials and not pay attention to them while they were on. Once this was learned, if they didn't mute the commercials, they would loose tv privileges.

5. We have set time limits on tv viewing per day. Since birth, it was 2 hours of their own programming/per day (family movies with mom and dad don't count). We noticed that on days when they watched too much tv, their behavior would become anti-social, non-verbal, anxious as if over stimulated. They would have aversion to using their imagination, and to actually play with each other. This is not so much an issue now as I keep the kids very busy after school.

Now, I still screen what they watch, though they have the screening skills to know what they can handle and what they should and shouldn't watch. They still shout, "Commercial, Mute," it it warms my heart when I hear it from the other room.

Something to think about.

Phil

next comment will be video games...

Don-Dad
04-01-2005, 03:39 AM
My kids love PBS, no commercials and I find that the cable service I use, Time Warner, has 2 channels for kids on demand shows. All the cartoon and kids channels are listed with a few episodes of each cartton or show. No commercials. My son watches the same sesame street episodes almost every day til they change to new ones :)

Now that the weather is getting warmer, there will be alot less TV, I love to get them outside.

pzacle
04-01-2005, 04:00 AM
My kids love PBS, no commercials and I find that the cable service I use, Time Warner, has 2 channels for kids on demand shows. All the cartoon and kids channels are listed with a few episodes of each cartton or show. No commercials. My son watches the same sesame street episodes almost every day til they change to new ones :)

Now that the weather is getting warmer, there will be alot less TV, I love to get them outside.

:D good stuff! Glad someone else has given it thought.

Phil

dabrewinguy
04-01-2005, 05:55 AM
I never thought about the impact commercials have on the concentration level. Although I have a hard time concentrating, and I know I watched alot of TV as a kid. Our TV is almost always tuned to pbs during the day, and my kids have maybe one or two shows that they absolutely love, and once those are over, it's off to their rooms to play with toys, by their own choice.

Awwc
04-01-2005, 08:02 AM
I'd give my right arm to see anything but PBS on my TV.

Anything. :lol:

Patrickz
04-01-2005, 01:55 PM
My wife and I are not big TV wathers and we got rid of cable altogether. But we got rid of it out of money matters rather then for the good of the family sadly.I will admit that the discovery channel was good. PBS we wached a few times. We learned a lesson fron my nephew whos parents just keep buying him new vidio games and plop him in front of the tube from the time he comes home from school to the time he goes to bed. He hates to go outside and its no wonder given his up bringing so far. He is also very scared to do anything and has few friends at school he told me reciently. We feel bad for him and we do are best to help him.

Great tips Phil thanks.

jeffus
04-02-2005, 01:15 AM
When or if we let the kid watch TV, it's basically PBS, Nick Jr, Disney or pre-approved video (got tons of the Thomas the Tank Engine tapes).

PBS is good, no commercials. Good learning stuff.

Disney is OK (I guess). Originally, I like the idea that they didn't run regular commercials until I figured out that the whole channel IS a commercial (for Disney, of course). Obvious - but sometimes the best place to hide something is right out in the open....

NickJr is pretty good. The shows are hip, very popular, and educational too (I think). However, I cringe everytime a 'real' commercial comes on and my 3 year says, "I want that". I go into a monolouqe about merchadising, marketing, and end up simplifying by saying "These people just want your money". Of course the kid glazes over and replies, "I need that". ARGHH!

I usually fall back on "Wack-A-Mole". In an exercise in commercialism, I let her buy into the hype before Christmas. We'd watch the pitch, go with the hype, and go with the 'gotta have it theme'. I got it for her for Christmas. We played it 3 times. Every time she says, "I gotta have it", I dig out 'wack-a-mole' and I think I make a point. Can't really tell, she's three......

TV sucks. Read a book.....Or call a friend you haven't talked to in a while. Better yet, go visit a friend.....

tt3
04-02-2005, 03:16 AM
Talk about a topic near and dear to me. I keep the idiot box off during the day when Tara is up and around. She gets to watch one Dora episode before bed, and that I even cringed at. Once in a while, maybe once a week, she'll just be completely batty and I'll put in one of the videos or turn on sesame street. I think one of my biggest problems with it centers around scope of attention. When its off, she's got a whole room, or house, windows, fish tanks, sister, etc etc to watch and interact with and learn with/from. When its on, that focus narrows down to a small 2D box with little or no interactivity.
Right now, Leah's just under 5months and to her its a colorfully moving shiny picture... yeah, we put the news on after T's in bed and Leah's in the room. Once she's on a schedule (SOON God willing) and going down at a set bedtime ... wow... I can't even contemplate that. :lol:
Oh, we've got a grand total of 4 channels. abc, nbc, cbs and pbs.
I have a couple families that I know where tv is the focus, its on when the first person wakes and doesn't go off until they're all in bed. One person said "I just put in a video so I can get other stuff done" except its every day, nearly all day. What the heck is more important than being with your kids? Tara can play by her self for up to an hour while I'm cleaning or whatever without the box on.
Anyway, I'm glad there is such eloquance in the previous posts, since I've lost all ability to put down a linear thought! Funny, considering the topic, eh?!? :roll:

Weston
04-04-2005, 02:39 AM
Like Tony (tt3) I don't have the T.V. on during the day. My main reason for that is that I notice once the thing is turned on the chances of it being turned off are slim. Right now there's no reason for me to have it on during the day... Alex is too young for the kiddie shows.

I watch the world news (I'm a big news geek...get most of my news off of different sites on the net, but still watch Peter Jennings in the evening) and then maybe some shows later in prime time. Alex doesn't seem to pay much attention to the box when its on and I'm glad for that.

I love some of PBS's shows. I get a little pissed during the local fund raising time. I love the show Frontline and was looking forward to a documentary on a company of soldiers in Iraq, but because of the fund raising schedule, they pre-empted it with something less controversial - Vintage Sinatra. Ugg.

I think maybe the political climate is going to turn pbs into cr@p
:(

maximus605
04-05-2005, 03:28 AM
Nice topic! I have no problem saying that I like TV and my wife likes TV and Ben likes TV, BUT I agree with everything that has been said no doubt about it. Durring the week I have Ben on a good TV schedule. He gets aup around 8am and watches PBS untill 9 and then Looney Toon Babies untill 10am. We have a busy schedule so he rarely gets to watch 2 straight hours. And we do sit down together for lunch and a movie.After lunch it's nap time and after nap there is no TV untill the vening. As a matter of fact he is HOOKED and I do mean HOOKED on the soundtrack to Pirates or the Carribean which is all Orchesteral music. He asks for it all the time by say "Ayyyyyy" - like a pirate.

All told on a typical day with me he'll watch maybe 2 hours of TV which includes lunch.

The problem is when Mommy comes home and the weekends. She has the TV on non-stop and let's him watch whatever cartoon he wishes. I hate those japanese ones and those realy quick ones like Fairly Odd Parents and Dexter's Laboratory. First they are very "fast" and are too old for Ben - he's almost 4. I try to tell my wife but she doesn't realy believe this kinda thing can be damaging to the wee ones.

So what's the solution? Well, Daddy will be home at night soon becuase he's losing his job so I'll straighten them out for sure.

So far this year I've been limiting TV, eliminating Hydroginated oils, making my own flax seed pretzels that Ben loves and now he LOVES books.

Here's hoping Mommy sees a different side soon :lol:

Justin

pzacle
04-05-2005, 04:40 AM
I have a similar problem with my wife, though not so much that she lets them watch inappropriate stuff, its that she has the tv on alot, even when she's not watching. She watches HGTV and stuff like that, but she doesn't pay attention and then the commercials play, which I personally hate. I have a real agenda about being sold to (well, okay, its not just being sold to; its being controlled, managed, manipulated.. all the above, I admit it).

She is also alot looser with the kids generally, and the kids know it. So the ritual on weekends is, dad lets down his guard a bit so he can do some stuff on his own, but mom isn't really watching, so no one is watching, so heh, why not watch an extra hour... or why not play more video games... until dad catches us.

So I hear ya. I have to learn that my wife's presence does not necessarily mean that I can let my guard down.

My kids watch Fairly odd parents and many shows in that age/genre. Personally, I love the fairly odd parents... a strong satirical tone, and it always teaches a decent lesson in the end, while going through a real wacky trip to get there. But it has commercials, so everything I've said before applies.

Phil

dabrewinguy
04-06-2005, 06:53 PM
Basically, the shows they watch are Dora, the wiggles, and Sesame Street, everything else is just noise. So I guess at least they kinda learn while they watch. The wiggles are a hit because they all get up and dance along. And with Dora, they're counting and get exposure to spanish so it's not ALL bad.